RENT ME, Don't BUY ME dammit!

Ok, ok...who has ever wanted a banging dress for the evening that was MAD expensive, oh let's say like a Max Azria dress, but couldn't afford it? Well, rent one (among other pricey, but beautiful dresses) at Rent The Runway. I saw this on the Tyra Show and thought it was a great idea. Rent a $500 dress for $50. WHY THE HELL NOT!!